Friday, February 14, 2020

Brotherhood Essay Example | Topics and Well Written Essays - 500 words

Brotherhood - Essay Example The brotherhood love makes people to share and support each other in times of joy, pain and sorrow. Brothers trust and rely on each other, allowing one to be prepared for all circumstances that might arise. A brother will not permit another to venture into the world or face a challenge when not well prepared. Men offer to join brotherhood groups so that they can improve and help each other. Joining a new country which has a new culture and language was meant to be a major challenge. Adapting to the lifestyle, meals, culture as well as communicating using a new language would prove to be a challenge. This made it necessary to form and join a group of people who face the same challenge. Since Blue Ridge school is a boy’s boarding school, all group members were of same gender. This proved to be a challenge at first but it had its own advantages. Group members could share freely and openly and others would understand and intervene without discrimination. Being a new member of a boy’s boarding school, it was through the intervention of others that adapting and settling to the school routine was made easier. Communication barriers were well bridged by the group members who better understood English. The older members assisted new members in settling in including teaching the new members how to tie a neck tie, which was quite a new experience. It was after spending some time in the institution that the interaction with other students led to meeting with other Korean students. Sharing the same background improved the relationship between these twenty Korean students leading to organized interaction sessions during the school hours reserved for sporting activities. Sharing Korean meals, getting involved in similar activities and studying together made the bond between the group members to be stronger every passing day. Through the intervention of the brotherhood group, I was able to

Saturday, February 1, 2020

Fundamental of Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Fundamental of Marketing - Case Study Example It expanded into the European market by acquiring Elkjop, a leading Nordic retailer, and this led to further growth of the business. Further acquisitions include UniEuro in Italy, and other acquisitions in Ukraine and Russia. In Russia, Dixons explored a joint venture with an existing ElDorado, but decided not to pursue the joint venture (Jobber & Ellis-Chadwick, 2012, p, 66). Dixons Retail Plc expanded into Ireland, Greece and the Czech Republic to become Europe’s largest specialist electrical retailer and services company (Jobber & Ellis-Chadwick, 2012, p, 66). All along, Dixons Retail Plc has developed a robust business model, in which the customer has not always been in the heart of the company’s business planning. Initially, the group’s competitive position was focused on the product-focused approach. The company used the ‘stack-em high—sell-em cheap’ positioning statement (Jobber & Ellis-Chadwick, 2012, p, 66). The company’s produ cts were sold in brightly coloured stores that attracted customers by being packed with new and exciting electrical goods. Customer satisfaction was not a central focus to this strategic approach; hence it was overlooked (Jobber & Ellis-Chadwick, 2012, p, 66). However competitors had not missed out in this aspect. Given the marketing environment, Dixons Retail Plc had to devise a marketing strategy to maintain its market share, and even perform better in the market. A formal marketing planning process outlines how the elements of a marketing mix will work together to ensure maximum effectiveness (Grensing, 2013, p 21). The marketing planning process defines marketing goals. It also outlines the strategies that will be used to meet the marketing goals and the tactics, which will be implemented to achieve the marketing strategies (Grensing, 2013, p, 21). Dixons Retail Plc, when devising its marketing strategy, applied a formal marketing planning process, as described next. First, Dixo ns Retail Plc formulated a mission statement by devising a meaningful statement of the purpose and direction of business. The company devised a transformation strategy which would include the customer at the heart f the business. This approach was to be guided by a new positioning statement ‘bringing life to technology’ (Jobber & Ellis-Chadwick, 2012, p, 67). According to McDonald and Mouncey (2011, p, 27), a strategic marketing plan should begin with a mission or a purpose statement. Therefore, Dixons had formulated a new mission or purpose statement to set objectives that its new marketing planning process had to achieve, in the form of a transformation strategy. Second, there were overall objectives that were meant to shape Dixons Retail Plc’s marketing plan or transformation strategy. In this case, Dixons Retail Plc had five, clear objectives for its strategic plan. The objectives include that of laying focus on the customer (Jobber & Ellis-Chadwick, 2012, p, 67). Therefore, Dixons retail Plc was to put the customer at the heart of the business, in devising its strategic marketing plan. Another objective that Dixons Retail Plc set to achieve was that of focusing the portfolio on winning positions (Jobber & Ellis-Chadwick, 2012, p, 67). Thus, the company’s strategic marketing plan would involve investing in areas or markets where it would be assured of obtaining and retaining many